Understanding SEO: The Basics and Beyond

If you have a website or are planning to launch one, you've probably heard of SEO. SEO, or Search Engine Optimization, is the process of optimizing your website to increase its visibility on search engine results pages (SERPs).We'll understand the important factors that influence the outcome and how you can make the most of it for your project.

What is SEO?

SEO is a set of techniques and strategies that help improve a website's ranking on search engines such as Google, Bing or Yahoo by working with keywords. The higher your site ranks on the SERPs, the more likely it is to be seen by people searching for relevant keywords. SEO includes a wide range of tactics, from page optimization to backlink building, content creation and technical optimization.

Stages of SEO.

The first step in SEO is to analyze technical SEO and analyze your site's link profile and internal and external competitor analysis. Technical SEO refers to optimizing the technical infrastructure of your website to ensure it can be easily indexed and understood by search engines. 

H3: Stage 1 - Technical SEO

Technical SEO includes: 

1. Checking Robots.

• Availability of Robots
• Checking that Robots are set up correctly
• Correct setup of Robots

2. Checking Sitemap

• Presence of Sitemap
• Correct Sitemap settings
• Availability of all required Sitemap pages
• Definition of Sitemap type

3. Speed of loading

• Desktop home page
• Desktop category pages
• Merchandise position Desktop
• Priority category Desktop
• Home Page Mobile Version
• Pages of the Mobile Version category
• Market position Mobile Version
• Priority category Mobile Version

4. Check the server response speed on the required Geo
5. Photos on the site

• Checking Optimization of Photos
• Check for filled alt and descriptions

6. Check for broken links

• Determine if there are any broken links on the site (4**)
• Determining whether there are broken links on the site (5**)

7. Checking the alternate tag for different language versions
8. Check Human Readable URL settings
9. Check Title

• Presence of empty Title
• Check Title duplicates
• Title duplicates with H1

10. Check Description

• Empty Description
• Check duplicates in Description

      12. Check H1

• Presence of blank H1
• Check duplicates of H1
• Use of H1 more than once

13. Check H2

• Presence of blank H2
• Check duplicates in H2

14. Checking mirrors

• Checking the main site mirror
• Mirrors are duplicated

15. Check no capital letters in the URL

16. Checking content on site pages

• Percentage of uniqueness of the content on pages
• Check the amount of content on the pages of the site

17. Checking the overall performance of the site

• Checking PC version of the site
• Testing Mobile Version Adoption
• Check cross browser compatibility
• Check HTTPS configuration  

18. Check linking

19. Checking rel=canonical settings on the site

20. Checking if the site has pagination pages and if they are correct

21. Affiliate checks

22. Checking nesting levels

23. Check domain age

24. Checking the connection of Google Search Console and Google Analytics

• Verifying that Google Search Console is properly configured
• Checking connection to Google Analytics
• Checking Google Analytics settings
• Checking Google Search Console connection

25. Presence of viruses on the site and check the site for the presence of databases of unsafe sites

• Presence of viruses on the site
• Presence in the databases of unsafe sites

26. Presence of micro markup on the site

• Checking for the presence of Open Graph on the site
• Checking for Schema.org on the site

SEO Analysis of a site's external profile consists of the following steps:

1. Domain age
2. Checking the uniformity of site indexing by search engines
3. Definition of link profile

• Defining anchor list
• Defining Geo link profile
• Checking for negative links
• Writing TOR for Disallow negative links

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Internal competitor analysis

1.  Identification of pages with SEO traffic
2. Determination of competitor site structures
3. Determining the number of pages
4. Determining the amount of content on the pages
5. Determining the uniqueness of the content
6. Determination of the sites loading speed
7. Page load speed

External optimization of your competitors

1. Defining link profile
2. Defining anchor list
3. Defining Geo link profile
4. Analysis of link profile sprouting dynamics
5. Age of the domain

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Technical SEO includes optimizing your website's structure, fixing broken links, improving page speed, and ensuring your website is mobile-friendly.

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Stage 2 - On-Page SEO

It is important to add that we use the method of cluster promotion, which means. That the client before the start of the 2nd stage, gives a list of priority services from 2 to 6 categories of services or goods. We work through an average of about 4, but may be more, it all depends on the number of queries in a given niche.

The second stage of SEO is on-page optimization. On-page SEO focuses on optimizing your website's content, headlines, tags, and meta descriptions. This stage includes conducting keyword research, optimizing page titles and meta descriptions, improving content quality, and ensuring your website is easy to navigate.

Stage 3 - Off-Page SEO

The third stage of SEO is off-page optimization. Off-page SEO refers to optimizing your website's presence on other websites and social media platforms. This stage includes building high-quality backlinks, creating shareable content, and engaging with your audience on social media.

What kinds of backlinks for websites are there?

1.crowded links from forums - as accessible as possible, but have problems with indexing and the duration of placement

2. WEB 2.0 - links from any free resources where you can place a backlink. Requires a greater number of resources for placement, also have difficulties with indexation 

3. Specially created PBN grids - blog articles with links (Privat Blog Network) are quite effective tool for keyword development. In fact, they are eternal links.

4. Specially created PBN grids - links from the main pages (Privat Blog Network) are the most effective tool for keyword development. They need to update their placement annually.

What Work Includes SEO for the Site?

The work involved in SEO for a site is extensive and includes a wide range of activities. Here are some of the most important:

Keyword Research

Keyword research is the process of finding the right keywords to target for your website. This involves researching keywords that your target audience is searching for and optimizing your website's content to rank for those keywords.

On-Page Optimization

On-page optimization involves optimizing your website's content, headlines, tags, and meta descriptions. This stage includes conducting keyword research, optimizing page titles and meta descriptions, improving content quality, and ensuring your website is easy to navigate.

Off-Page Optimization

Off-page optimization refers to optimizing your website's presence on other websites and social media platforms. This stage includes building high-quality backlinks, creating shareable content, and engaging with your audience on social media.

Technical Optimization

Technical optimization involves optimizing your website's technical infrastructure to ensure it is easy for search engine crawlers to index and understand. Technical optimization includes optimizing your website's structure, fixing broken links, improving page speed, and ensuring your website is mobile-friendly.

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How to Get Guaranteed Results in SEO?

There are no guaranteed results in SEO as it is a continuous process that requires ongoing effort and investment. However, there are some strategies you can follow to increase your chances of success in SEO

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Conclusion

In conclusion, SEO is a complex and ongoing process that requires constant investment and effort. It involves various steps, including keyword research, on-page optimization, off-page optimization, and monitoring and reporting. 

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Questions and Answers.

What is the most important factor in SEO?

The most important factor in SEO is quality content that satisfies the user's search intent and provides value to the reader.

How long does it take for a site to rank in the top Google search results?

The time it takes for a site to rank first in Google search results depends on a variety of factors, including the competition in your industry, the quality of your site and content, and your SEO strategies. It can take anywhere from a few months to see results.

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Can I do SEO on my own or do I need to hire an SEO specialist?

While you can do SEO on your own, it takes a significant amount of time, effort and experience. By hiring an experienced SEO specialist, you will save time and get better results.

How much does SEO cost?

The cost of SEO varies depending on the amount of work, the competitiveness of your industry, and the SEO specialist you hire. It's important to set realistic expectations and invest in quality SEO services for long-term success.

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